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27

Hispanics

75

Hispanic/Latino culture has certain cultural nuances or unwritten rules that govern social

interactions. These unstated rules may impact the way in which individuals perceive, seek,

and receive services. Common cultural characteristics for Hispanics/Latinos in the United

States include family, or

la familia

;

respeto

or respect;

personalismo

;

confianza

or trust; and

espiritu

or spirit.

• La familia (family)

: Traditionally, Hispanics/Latinos include many people in their

extended families, not only parents and siblings, but grandparents, aunts, uncles,

cousins and compadres, close friends, and godparents (padrinos) of the family’s

children. When ill or injured, Hispanic/Latino people frequently consult with other

family members and often ask them to come along to medical visits. Social and

family pressures to eat like others, to avoid offending others, or to partake in

food-centered celebrations are among the difficulties they encounter in making

long-term dietary changes.

• Respeto (respect)

: For Hispanics, the intimate confines of extended families,

close-knit Hispanic/Latino communities, and traditional patriarchal networks

are mediated by

respeto

(respect).

Respeto

implies a mutual and reciprocal

deference toward others based on age, sex, social position, economic status,

and authority. Out of a sense of

respeto,

many Hispanic/Latino patients tend

to avoid disagreeing or expressing doubts to their healthcare provider and

may even be reluctant to ask questions or admit they are confused about

their medical instructions or treatment. Associated with this is a cultural taboo

against expressing negative feelings directly. This taboo may manifest itself in a

patient’s withholding information, not following treatment orders, or terminating

medical care. One way Hispanics/Latinos show respect is to avoid eye contact

with authority figures. Do not misinterpret this respectful behavior as a sign of

disinterest. The older Hispanic/Latino adult patient may terminate treatment if he

or she perceives that respect is not being shown.

• Personalismo (personal relationships):

Hispanics/Latinos tend to stress the

importance of personal relationships, which is why so many Hispanics/Latinos

continue to rely on community-based organizations and clinics for their primary

care. Hispanics/Latinos expect health providers to be warm, friendly, and

personal, and to take an active interest in the patient’s life. Ask about their life

(family, friends, and work) and share life stories and pictures. Hispanics/Latinos

typically prefer being closer to each other in space than non-Hispanic/Latino

Whites do. When non-Hispanic/Latino providers place themselves two feet or

more distance away from their Hispanic/Latino patients, they may be perceived

as not only physically distant but also uninterested and detached. Overcome

such perceptions by sitting closer, leaning forward, giving a comforting pat on the

shoulder, or other gestures that indicate an interest in the patient.

• Confianza (trust):

Over time, by respecting the patient’s culture and showing

personal interest, a healthcare provider can expect to win a patient’s

confianza

(trust). When there is

confianza

, Hispanics/Latinos will value the time they spend